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Walgreens Seeks To Expand Beauty Business By Emphasizing Drugstore Heritage

May 17, 2016: 12:00 AM EST
Walgreens plans to launch its improved beauty business at 2,000 of its retail locations across the US. According to Walgreens group VP for beauty and personal care Lauren Brindley, the company will leverage its pharmacy heritage to position its more than 26,000 beauty advisers as credible source for nonbiased beauty advice. Also, the company wants to expand the range of beauty products its stores are selling, based from Walgreens Boots Alliance’s experience in the UK.
Faye Brookman, "Walgreens on Journey to Transform the Drugstore Beauty Experience", Women’s Wear Daily, May 17, 2016, © Fairchild Fashion Media
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