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Walgreens Boots Alliance Plans To Expand Beauty Business In US

January 27, 2016: 12:00 AM EST
Drugstore chain Walgreens Boots Alliance plans to expand its beauty business in the United States, according to WBA executive vice chairman and CEO Stefano Pessina. Speaking at the company’s annual shareholder’s meeting in New York City, Pessina said WBA plans to duplicate Boot’s success in the UK beauty market. WBA is currently doing a pilot test of the Beauty Evolution initiative at 13 stores in the Houston area. Also, the company plans to launch another program it calls Beauty 2000 in the summer of 2016.
Allison Collins and Faye Brookman , "Walgreens Highlights Beauty", Women's Wear Daily, January 27, 2016, © Fairchild Fashion Media
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