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U.S. Beauty Market Expected To Reach $90 Billion In 2020, Euromonitor Says

July 15, 2016: 12:00 AM EST
From today's $80 billion, the U.S. beauty market is forecast to grow to $90 billion in 2020, according to Euromonitor International. According to the market research firm, if its forecast turns out correct, this means the market will have grown 45 percent in 10 years. Data revealed market growth has been driven by the luxury and makeup segments, with sales provided by BB and CC creams, lipsticks, high-end skincare products, and mascara. For example, sales of high-end beauty products jumped 7 percent in 2015, compared with the previous year. In the US, sales of color cosmetics reached about $14 billion, accounting for 25 percent of global sales.
Allison Collins , "U.S. Beauty Market Is Poised to Expand to $90 Billion in 2020", Women's Wear Daily, July 15, 2016, © Fairchild Fashion Media
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