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Unilever's Axe Brand Faces Plagiarism Charges With Latest Online Video Campaign

April 11, 2016: 12:00 AM EST
Unilever’s male deodorant brand Axe is being accused by Reddit users of using their content for a recent advertising campaign without their permission and without giving them credit. In March 2016, Axe launched “Shower Thoughts,” an online video series produced by Defy Media and Mindshare Entertainment. Reddit user Sleepy_time_wit_taco has claimed that the video, which depicts a man in the shower, reflecting on why he is being criticized for being short, includes a sentence copied from a previous post on the social media platform.
Lara O'Reilly, "Deodorant brand AXE is being accused of stealing content from Reddit for an ad", Business Insider, April 11, 2016, © Business Insider Inc.
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