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Unilever Will Expand Marketing Efforts In Indonesia During Ramadan, Company President Says

June 15, 2016: 12:00 AM EST
Unilever Indonesia plans to increase its marketing efforts during the Islamic holy month of Ramadan in the country. According to company president Hermant Bakshi, consumer sentiment has improved after a slump in 2015. Unilever's net profit dropped 1 percent in 2015, its first drop in 10 years. Indonesia's economic slowdown adversely affected consumer spending during the year.
Wataru Suzuki, "Unilever Indonesia sees 'stabilized' sentiment", Nikkei Asian Review, June 15, 2016, © Nikkei Inc.
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