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Unilever Updates Formula For Dove Deodorants In UK

May 15, 2017: 12:00 AM EST
Unilever UK's antiperspirant brand Dove has revised the formula of its range of deodorants for men and women. Claiming the products are the brand's most skin-friendly deodorants ever, Dove said the antiperspirants come with 25 percent moisturizing cream and provide up to 48 hours of protection from sweat and body odor. To help promote the reformulated products, the deodorants will come in new packaging, as well as a ₤4 million marketing campaign.
"New formula and brand refresh for Dove", Talking Retail, May 15, 2017, © TalkingRetail.com
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