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Unilever Shifts Focus On Creating Content In-House

September 29, 2016: 12:00 AM EST
Unilever has partnered with agency Oliver to create U-Studio, an in-house content creation unit. U-Studio will collaborate with U-Entertainment, another in-house unit for creating “passions content,” the company said. According to the company, it aims to offer “seek-out content” for consumers who are avoiding “interruption-based advertising.”
Simon Gwynn , "Unilever plots in-house branded content division ", Campaign India, September 29, 2016, © Haymarket Media Group Ltd.
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