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Unilever Retains JDO For Clear Haircare Packaging Redesign Job

February 26, 2016: 12:00 AM EST
Unilever Personal Care partnered with JDO Brand & Design to redesign packaging for the company’s Clear portfolio of haircare products for the US market. Unilever’s briefing for JDO called for designs aimed at “young, confident, beauty-focused consumers.” Also, the design team was instructed to incorporate a design element highlighting the “scalp nourishment” capabilities of the product lines.
Tony Corbin , "JDO redesigns Clear haircare portfolio in the US", Packaging News, February 26, 2016, © Packaging News
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