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Unilever Pledges Gender-Stereotype-Free Advertising

June 22, 2016: 12:00 AM EST
Unilever said it plans to stop using advertising that includes sexist stereotypes, after research by the company revealed only 2 percent of its advertisements depict intelligent women. With a yearly ad spend of €8 billion, the world’s second-largest advertiser will launch a global strategy designed to free its advertising from such stereotypes and remove obsolete gender portrayals. Results of the company’s research showed 40 percent of women respondents said they do not identify at all with the women featured in advertising.
Mark Sweney, "Unilever vows to drop sexist stereotypes from its ads", Guardian , June 22, 2016, © Guardian News and Media Limited
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