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Unilever Launches Campaign For Lifebuoy Hand Sanitizers In Singapore

September 29, 2016: 12:00 AM EST
Unilever Singapore collaborated with Moove Media to launch Lifebuoy Infection Alert System, a marketing campaign for the Lifebuoy brand of hand sanitizers. As part of the campaign, hand sanitizers were placed at eight MRT stations along SBS Transit's Downtown Line and North East Line railways. With commuters' response characterized as encouraging, the campaign allowed consumers to try the products and have a favorable impression of them.
Vivienne Tay, "Lifebuoy dishes out free hand sanitisers to keep your hands clean", Marketing-Interactive.com, September 29, 2016, © Marketing-Interactive.com
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