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Unilever Joins Industry's Anti-Deflation Efforts By Launching New Products

April 29, 2016: 12:00 AM EST
Unilever is launching new personal care products, such as a £40 dental care system, that offer new and innovative features, as part of the company's participation in industry efforts to overcome deflation in the European Union region. Priced at £10 for the toothpaste and £30 for a companion “activator gel” and serum, the system is designed to regrow damaged tooth enamel. With consumer reluctance to spend making it difficult for companies to raise prices on old and current products, manufacturers are looking at innovation and new products as a means of reviving sales and improving revenue performance.
Thomas Buckley, "Deploying $60 Toothpaste, Unilever Joins Draghi Deflation Fight", Bloomberg, April 29, 2016, © Bloomberg L.P.
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