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Unilever Indonesia Boss Reminds Agencies To Keep Eye On Primary Purpose And Not On Awards

May 12, 2016: 12:00 AM EST
Unilever Indonesia president director Hemant Bakshi reminded advertising and marketing agencies to keep in mind their primary purpose and not focus on working for industry awards. Talking to Mumbrella, the executive said he sees nothing wrong with awards, but advertising or marketing work should never be done for awards. Bakshi earlier spoke at the Asia Pacific Media Forum in Bali, warning media executives against complacency when things are changing drastically.
"Unilever Indonesia boss warns awards-chasing agencies ‘never forget your purpose’", mUmBRELLA, May 12, 2016, © Mumbrella Asia Pte Ltd
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