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Unilever CMO Says Brands Should Adopt Sustainability Before Making Claims Of Being Environment-Friendly

May 18, 2016: 12:00 AM EST
Brands should never make sustainability claims before they had actually adopted and started implementing environment-friendly policies and strategies, according to Unilever International chief marketing officer in Singapore. Speaking at the Hub Spot Forum in Singapore, Puri said the manufacture of some of Unilever's products causes environment-related problems. According to the CMO, Unilever has taken actions to resolve these issues, including working with the Rainforest Alliance and committing to sourcing 100 percent of palm oil and tea to 100-percent sustainable sources by 2020.
"Unilever marketer on sustainability claims in advertising: Do first and then talk about it", Mumbrella, May 18, 2016, © Mumbrella Asia Pte Ltd.
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