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To Dominate Online Beauty Retail Market, Amazon Launches Live Show; Leverages Leadership In Online Product Search

May 29, 2016: 12:00 AM EST
Online retailer Amazon launched the live show, “Style Code Live,” which gives viewers tips and advice on fashion and beauty care, as well as inspire them to buy online. Amazon's director of beauty and health & personal care Chance Wales, citing A.T. Kearney research “Beauty and the eCommerce Beast, said 53 percent of online beauty shoppers are described as “Creatures of Habit,” and are basically shopping to replenish their stock of beauty products. Amazon dominates online product search, 44 percent of online buyers said they start their product searches on Amazon. Consumers described by Kearney as “Online Enthusiasts,” comprise 31 percent of the respondents and also search for and purchase experiential products, including fragrances and color cosmetics. Amazon also aims to become the leader in the segment focused on consumers looking for new products.
Keith Anderson, "Amazon: Beauty is in the eye of the consumer", Premium Beauty News, May 29, 2016, © Premium Beauty Media
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