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Times Square To Host COVERGIRL’s First-Ever Physical Store

June 11, 2018: 12:00 AM EST

Following the recent relaunch of the COVERGIRL brand, beauty company Coty is scheduled to open the brand's first ever physical outlet, a flagship store in New York City. Coty signed a 10-year leasing deal for the 10,000-square foot multi-level space at 30 Times Square. Scheduled to open its doors later this year, the store will be launched as part of COVERGIRL's "I Am What I Make Up" brand message, which replaces its "Easy, breezy, beautiful" tagline. To keep up with the tech-savvy consumers, the store will have experiential beauty playrooms equipped with interactive digital technologies and full-service makeup application. Coty also hinted of an "exclusive innovation" that will be available in the store.[Image Credit: © Coty, Inc.]

""I Am What I Make Up" Comes to Life in New Experiential Space",, June 11, 2018, © Coty, Inc.
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