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Technology Plays Important Role In Unilever's Personal Care Product Development

February 1, 2016: 12:00 AM EST
Unilever integrates technology and innovation into its process of developing soaps, body washes, and other personal care products. According to the company, a focus on consumer benefits drives its efforts to create technology platforms. Unilever employs a research team working on ideas in a two- to five-year timeframe, as well as design centers by product category. Always, the company develops technology in line with its global sustainability objectives. Dove’s applications of technology include body washes with gentler tech and its Advanced Care Antiperspirant Deodorant line.
Jonathan Salem Baskin, "Soap Is A Technology Platform At Unilever", Forbes, February 01, 2016, © Forbes.com LLC™
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