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Sustainable Skincare Brand Maiiro To Put Spotlight on Greenwashing Brands

September 12, 2019: 12:00 AM EST
UK-based sustainable skincare brand Maiiro has launched a new campaign that takes aim at what it sees as greenwashing by many of its competitors. Its aim is to put pressure on those brands to step up their plastic reduction programs, and to encourage consumers to be more aware of the impact of their purchases. The campaign, which Maiiro calls ‘Pack of Lies’, aims to be an information hub on the way in which brands are greenwashing. It will also give tips on how consumers can better recycle plastic. Maiiro has launched as petition too, to push for legislation to improve transparency in brands’ plastic reduction efforts. [Image Credit: © Maiiro]
Olivia Atkins, "Maiiro launches new campaign to tackle beauty industry's plastic problem", The Drum Network, September 12, 2019, © Carnyx Group Ltd
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