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Shiseido Launches Skincare And Body-Care Brand For Millennials

October 6, 2017: 12:00 AM EST
Shiseido is launching the Recipist, a brand of skincare and body-care products aimed at millennials in Japan. According to the Japanese beauty brand, the products will be sold exclusively online starting on November 1, 2017. Designed to restore the skin's balance, the products are formulated with natural ingredients, the company said.
Kelly Wetherille , "Shiseido Targets Millennials in Japan With Recipist Brand", Women’s Wear Daily, October 06, 2017, © Penske Media Corporation
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