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Shiseido Eyes Duty-Free Sales To Boost Business After Tourist Buying Ends

March 9, 2016: 12:00 AM EST
Shiseido’s sales forecast for its fiscal year ending December 2016 sees operating profit dropping 14 percent to 38 billion yen, or $337 million, compared with fiscal year 2015. Demand from tourists visiting Japan is forecast to rise 5–6 percent, compared with the 12-billion-yen increase from the nine-month period of the previous year. Shiseido hopes to offset this decline by expanding sales at duty-free shops both in Japan and overseas.
Takahisa Toda, "Shiseido plots new gambit after tourist buying frenzy passes", Nikkei, March 09, 2016, © Nikkei Inc.
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