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SheaMoisture Says To Stock Beauty Products For Women Of Color In Beauty Aisles

April 13, 2016: 12:00 AM EST
Beauty brand SheaMoisture launched a video campaign announcing the company’s plan to stock its products in retail stores’ “beauty” aisles instead of the “ethnic” section. As part of the campaign, the company sent a tweet focusing on the need for society to change how it looks at beauty. According to the company, the campaign aims to stop the current practice of stocking beauty products for women of color apart from products designed for women of other ethnic groups.
Eva Recinos, "Beauty Product Campaign Challenges Segregation In The Cosmetics Aisle", PSFK, April 13, 2016, © PSFK
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