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Sales Of Body Care Products Decline But Usage Rises In Europe

June 1, 2016: 12:00 AM EST
Europe's body care market was estimated to be worth $3.9 billion in 2015, according to Euromonitor. Germany and the UK led the market, with sales of $700 million each during the year. In France, sales reached $636.6 million, with Italy posting $474.7 million and Spain recording $364.6 million. Market growth to 2020 is forecast at 0.5 percent CAGR, hampered by slowdown in Spain and flat growth prospects in the UK and Italy. Since 2012, sales in Spain have been in decline, with a 15 percent loss until 2015. Data from Kantar Worldpanel revealed use of body care products is growing, with European women claiming they use them almost eight times in an average week. German women said they use body care products nine times a week, while Polish women said 10.3 times a week. Use of hand care products is highest in Russia and Poland.
Imogen Matthews, "Body Care Sales Stall As Innovation Grows", Happi, June 01, 2016, © Rodman Media
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