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Revlon Settles DNA Advantage False Advertising Lawsuit

July 21, 2016: 12:00 AM EST
Revlon settled a false advertising lawsuit related to its DNA Advantage line of skincare products. Filed by Anne Elkind and Sharon Rosen in 2014, the lawsuit accused the company of using the product line's name to make consumers believe that the products would change the genetic code of their skin cells. As part of the settlement terms, Revlon has agreed to pay $900,000 for a settlement fund that will finance notice and administrative costs.
"Revlon's "Age Defying" Product Line Defies Class Action With $900,000 Deal", Lexology, July 21, 2016, © Globe Business Media Group
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