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Reckitt Benckiser Sues Advertising Standards Council Of India For False Advertising Findings

September 29, 2016: 12:00 AM EST
Reckitt Benckiser sued the Advertising Standards Council of India before the Delhi High Court over the self-regulatory advertising organization's findings of false advertising for the company's Dettol soap brand. After hearing consumer complaints against RB, ASCI has urged the company to change its claim that the soap offers “100 percent germ kill.” RB has secured a temporary stay prohibiting the ASCI to take action against the company and its marketing for the Dettol brand.
Ratna Bhushan, "Reckitt Benckiser Takes Advertising Standards Council of India to High Court", The Economic Times, September 29, 2016, © Bennett, Coleman & Co. Ltd.
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