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Reckitt Benckiser Names Dec PR Its Public Relations Agency In Australia

May 26, 2017: 12:00 AM EST
Reckitt Benckiser Australia has named Dec PR its public relations agency in the country. Dec PR's appointment follows the public relations problems encountered by RB Australia after its Nurofen brand of pain relievers was fined $6 million by the country's Federal Court. Claiming RB made misleading claims with its marketing for Nurofen, the Australian Competition and Consumer Commission appealed the initial fine of $1.7 million imposed by the Federal Court on RB. Australia's High Court upheld the lower court's ruling.
Abigail Dawson and Vivienne Kelly , "Reckitt Benckiser appoints new PR firm, Dec PR, following biggest fine in Australian consumer law history", Mumbrella, May 26, 2017, © Focal Attractions Pty Ltd.
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