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Pull-Ups Reverses Years Of Declining Sales

March 8, 2016: 12:00 AM EST
After six years of declines, sales of Pull-Ups training pants and diapers for babies rose 2 percent to $621 million for the 52-week period ending January 23, 2016. Data from Nielsen also revealed that sales for the most recent 12 weeks grew almost 6 percent. Although brand sales dropped 6–7 percent for each of the prior two years, and the category declined 3–4 percent, training pants remained almost a $1 billion segment. According to Nielsen, Pull-Ups accounted for more than 65 percent of the market segment.
Jack Neff, "How Pull-Ups Ended Years of Sagging Sales", Advertising Age, March 08, 2016, © Crain Communications
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