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Procter & Gamble Uses Indiegogo To Sell New Razor To Early Adopters

September 18, 2018: 12:00 AM EST
Procter & Gamble Co. is selling its new Heated Razor men’s shaving product to early adopters through the Indiegogo crowd-funding platform. Priced at $109, the Heated Razor comes with a fast-warming bar, making every shave feel like a hot-towel luxury. Available in limited quantities, the prices is expected to rise, based on how fast it sells and the accessories bought by consumers.[Image Credit: © Procter & Gamble]
Barrett J. Brunsman, "P&G puts its latest tech to the test on Indiegogo", Cincinnati Business Courier, September 18, 2018, © American City Business Journals
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