Email:
Password:
Remember Me |
Forgot Your Password?
Procter & Gamble, Unilever Spend Less On Digital Advertising
June 26, 2017: 12:00 AM EST
Procter & Gamble and Unilever reduced their digital advertising spend by 41 percent and 59 percent year-over-year, respectively, according to MediaRadar. Data from the advertising intelligence company revealed P&G ran ads on 978 websites in January to May 2017, a 33-percent drop from the same period in the previous year. Unilever ran ads on 540 sites in 2017, an 11-percent decline from the same period in 2016. Although P&G ran ads on 712 of the same websites in 2016 and 2017, the company cut its spending on 560 sites by 79 percent overall. Unilever cut its spending by 57 percent on 155 of the 268 sites it ran ads on during the period.
Tanya Dua, "Two of the world’s biggest advertisers are cutting back on their digital ad spend",
Business Insider
, June 26, 2017, © Business Insider Inc
See also:
https://www.wsj.com/articles/unilever-cmo-says-marketers-must-take-more-responsibility-for-brand-safety-1498057576
http://adage.com/article/media/p-g-s-pritchard-calls-digital-grow-up-new-rules/307742/
Domains
PERSONAL CARE COMPANIES
Procter & Gamble
Unilever
Geographies
Worldwide
North America
EMEA
United States of America
Europe
United Kingdom
Netherlands
Categories
Companies, Organizations
Market News
Marketing & Advertising
See also:
Home
|
Privacy Policy
|
Terms and Conditions
|
Contact Us
Copyright © 2000-2019 Business360 Inc. All Rights Reserved
Developed by Yuri Ingultsov Software Lab.