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Procter & Gamble Says To Increase Ad Spending In 2016

August 2, 2016: 12:00 AM EST
Procter & Gamble said it plans to increase its spending on advertising in 2016, compared with the previous year. According to the company's August 2, 2016, call with analysts, majority of its advertising spend is on media, which the company ramped up by about $450 million in the last quarter of its fiscal year. Despite the planned ad spending boost, the company said it will continue cutting agency-related fees, as part of its cost-cutting initiative.
Jennifer Faull, "P&G To Up Ad Spend But Its Agency Cutting Drive Will Continue With Gusto", The Drum, August 02, 2016, © Carnyx Group Ltd
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