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Procter & Gamble Regains Crown As World's Biggest Advertiser

May 27, 2016: 12:00 AM EST
Procter & Gamble spent $8.3 billion on advertising in 2015, regaining its spot as the world’s largest advertiser in terms of advertising and marketing spending. Since 2013, the company has reduced its advertising costs by $1.4 billion; however, advertising expenditures are increasing about 1 percent, according to P&G executives. P&G’s advertising budget for its Tide, Pampers, and Gillette brands alone was much bigger than those of numbers 2 and 3 carmakers General Motors and Ford, with $5.1 billion and $4.3 billion budgets, respectively, Bloomberg said.
Alexander Coolidge, "Once again, P&G is the world's top advertiser", Cincinnati, May 27, 2016, © www.cincinnati.com
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