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Procter & Gamble Launches Online Magazine For Women Of Certain Age

July 22, 2016: 12:00 AM EST
Procter & Gamble Co. launched London-based Victoria.co.uk, an online magazine for women 50 years or older. Part of the company's efforts to promote its brands in Europe, the online magazine offers discounts and samples of P&G products for women who register to subscribe. In addition to allowing subscribers to post comments about articles, review products, and buy online, the magazine features content produced by five leading women journalists. These include former London Telegraph Magazine fashion features director Tamsin Blanchard, former London Mail on Sunday relationship columnist Zelda West-Meads, and health and nutrition writer Patsy Westcott.
Barrett J. Brunsman, "Here's why P&G just launched online magazine for women over 50", bizjournals.com, July 22, 2016, © American City Business Journals
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