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Procter & Gamble Joins Saturday Morning's Peace And Racial Equality Campaign

September 29, 2016: 12:00 AM EST
Procter & Gamble agreed to support the nonprofit group Saturday Morning and its campaign for peace and racial equality in the US. Established in 2016 by African-American creative leaders, including Keith Cartwright, Geoff Edwards, and Jayanta Jenkins, the group plans to launch its first peace brief, which will focus on police officers, the communities they serve and protect, and reducing violence. Saturday Morning said it is not soliciting ads and that it will not compete with advertising agencies.
Lindsay Stein, "Procter & Gamble Commits to Saturday Morning Peace and Equality Initiative", Advertising Age, September 29, 2016, © Crain Communications
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