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Procter & Gamble Completes Review Of Global PR Accounts; Chooses 5 PR Support Providers

January 11, 2016: 12:00 AM EST
Procter & Gamble consolidated its global PR accounts and named five PR agencies to its official roster. Following lengthy review of the accounts, P&G chose agency groups MMK+, MSLGroup, Citizen Relations, DeVries Global, and H+K Strategies. Part of the company’s efforts to cut by $500 million to $1 billion the money it spends on traditional advertising, including PR, the consolidation affects all of P&G’s major product categories: beauty, fabric and home care, baby, family and feminine care, and health and grooming.
Arun Sudhaman, "P&G Consolidates Global PR Support With 5 Agencies", The Holmes Report, January 11, 2016, © The Holmes Report
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