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Procter & Gamble Aims To Improve Product Quality

February 20, 2016: 12:00 AM EST
Procter & Gamble Co. CEO David Taylor said his company plans to improve the quality of products it has retained following its offloading of non-core brands and businesses during the past few years. Taylor added his company’s goal is to make P&G products “noticeably better than competitors” from the very first time consumers use those products. P&G is facing growing competition from rivals and their lower-cost products, which makes it imperative to make its products stand out in the crowded market.
Lauren Coleman-Lochner, "P&G's New CEO Vows to Boost Product Quality After Dumping Brands", Bloomberg, February 20, 2016, © Bloomberg L.P.
Procter & Gamble
North America
United States of America
Companies, Organizations
Marketing & Advertising
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