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Popularity Of Mobile Devices Expected To Drive Demand For Connected Electric Toothbrushes, Euromonitor International Says

June 28, 2016: 12:00 AM EST
Two important factors, the growing use of smartphones and tablets and consumer demand for high-quality products, are expected to drive growth in the market for connected electric toothbrushes, according to Euromonitor International. Data from the market research firm revealed the market for electric toothbrushes is forecast to expand with a CAGR of 4 percent in 2015–2020. Also, data revealed developed markets, namely Germany, France, UK, and the US, are expected to drive growth in demand for connected toothbrushes. These markets saw gains of more than 100 percent in penetration rate of smartphones per household, with almost every adult family member owning a smartphone.
Thidathip Tawichai, "Connected Electric Toothbrushes Become Hot Innovative Category in Oral Care Appliances", Euromonitor International, June 28, 2016, © Euromonitor International
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