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Pond's Withdraws Marketing Claim For Pimple Clear Face Wash Product

May 6, 2017: 12:00 AM EST
Unilever South Africa voluntarily withdrew Pond's “pimple free in 3 days” marketing claim for the Pimple Clear Face Wash product. While the Advertising Standards Authority found the advertisement did not violate the country's medical-related-marketing rules, the company's decision to withdraw the claim means Pond's has to stop using it. Beiersdorf, maker of Nivea and Eucerin products, filed the complaint against Pond's marketing claim.
Shenaaz Jamal , "ASA rules Ponds should drop ‘pimple free in 3 days’ claim", Sowetan Live, May 06, 2017, © Times Media Group
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