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Pharmacies Go Beyond Selling Medication, Transform Into Wellness Centers

September 12, 2018: 12:00 AM EST
Drugstores are expanding their lineups of products and services to address the shift in consumer concept of health and wellness. According to the 2017 report, “Well Economy,” by JWT Intelligence, 77 percent of respondents link health with physical condition; however, 75 percent say mental health comes to mind when they think of health. Also, only 17 percent of consumers seek out prescribed medication when they are ill. Casino Group partnered with L’Oreal in June 2018 to launch Le Drugstore Parisien in Paris where customers can avail themselves of personal care services, including light therapy, dry cleaning, and shoe shining. In August 2018, pharmacy chain CVS launched BeautyIRL, a retail concept designed to highlight the company’s locations as beauty destinations where customers can receive treatments, test products, and access information about new brands.[Image Credit: © CVS.com]
Nayantara Dutta, "The destination drugstore", JWT Intelligence, September 12, 2018, © The J. Walter Thompson Company
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