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Pantene Pro-V Partners With Singer Ellie Goulding To Launch Campaign

March 21, 2016: 12:00 AM EST
Procter & Gamble’s Pantene Pro-V haircare brand partnered with singer and songwriter Ellie Goulding to launch the “Strong is Beautiful” campaign. Highlighting the importance of being strong, the campaign also focuses on how Pantene Pro-V haircare products help create beautiful hair by making it strong from the inside. According to the brand, each wash with Pantene Pro-V shampoo and conditioner strengthens hair to withstand daily damage with Anti-Oxidant Damage Blocker Technology, the Histidine ingredient, and advanced conditioning technology that strengthens hair fiber against surface damage.
"Ellie Goulding Launches #StrongIsBeautiful with Pantene Pro-V", Business Wire, March 21, 2016, © Business Wire
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