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Oriflame Eyes Expansion Into US, Brazil Markets

March 24, 2016: 12:00 AM EST
Sweden-based cosmetics seller Oriflame said it plans to enter the United States and Brazil markets in the next few years. In contrast with direct-selling rival Avon, which is downsizing its US operations, Oriflame sees lots of opportunity for expansion in the American market, as well as in Brazil. Oriflame’s expansion plans come after seeing its business hampered by the economic slowdown in Russia, its biggest market.
Helena Soderpalm, "Swedish cosmetics maker Oriflame eyes U.S., Brazil as next major markets", Reuters, March 24, 2016, © Thomson Reuters
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