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Old Spice Welcomes New Football Players To The NFL

April 28, 2016: 12:00 AM EST
Procter & Gamble’s male grooming brand Old Spice said it will give “Smellcome to the NFL Kits” to rookie football players who will be drafted during the 2016 NFL Draft week. According to the Official Deodorant and Body Wash of the NFL, the welcome kit will include products from the brand’s Hardest Working Collection line of deodorants and body washes. Also, the brand will partner with expected top draft picks Ezekiel Elliott and Laquon Treadwell to share 2016 Draft week experiences with Draft Day Facebook Live chat.
"Old Spice Gives 2016 NFL Draft Class a “Smellcome to the NFL” with the Legendary Performance of the New Hardest Working Collection Lineup", Procter & Gamble, April 28, 2016, © Procter & Gamble
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