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Old Spice Launches Twitter Campaign With Future Selves Asking Consumers' Questions

January 27, 2016: 12:00 AM EST
Procter & Gamble’s men’s grooming brand Old Spice launched a social media campaign on Twitter. Created by Wieden + Kennedy, the Twitter campaign began with a post asking consumers what they would like to ask their future self. Consumers who replied to the tweet received an answer from a Twitter account created by the brand for their “future selves.”
Tim Nudd, "Old Spice Is Opening Futuristic Twitter Accounts for Some of Its Fans' Future Selves ", Adweek, January 27, 2016, © Adweek
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