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Old Spice Agrees To Sponsor FLW Fishing Events

March 16, 2016: 12:00 AM EST
Procter & Gamble’s Old Spice brand of men’s grooming products signed a sponsorship deal with fishing-tournament group FLW. As part of the deal, Old Spice will gain exposure across multiple FLW events, including tournaments and Expos. Professional angler Greg Bohannan will represent the brand on the 2016 Walmart FLW Tour event.
"FLW Freshens Up With Old Spice Sponsorship Deal", GlobeNewswire, March 16, 2016, © GlobeNewswire, Inc.
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