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My Specialist From Schwarzkopf Provides Online Personalized Hair Care

August 10, 2018: 12:00 AM EST
Schwarzkopf’s new My Specialist brand claims to offer customized hair care online, based on microscopic testing, through an exclusive deal in China with T-Mall. The Henkel brand, together with the Shanghai Advanced Research Institute, has created a test that assesses the hair’s dryness and damage. This is supplemented by a questionnaire to provide an evaluation that can be treated with personalized products.[Image Credit: © Henkel Corporation]
Lucy Whitehouse , "Schwarzkopf hair care ‘e-brand’ launch: next level personalisation", Cosmetics Design Europe, August 10, 2018, © William Reed Business Media
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