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More Sweat Cosmetics Find Their Way To Sephora's Online Store

July 30, 2016: 12:00 AM EST
After launching Sweat Cosmetics' Twist-Brush + Translucent Mineral Powder and Twist-Brush + Mineral Foundation SPF 30 beauty care products in June 2016, beauty retailer Sephora is adding more products from the brand to its online store. Starting on August 9, 2016, Sweat Cosmetics' Gleam On mineral powder illuminator, Glow Hard mineral powder bronzer, and Skin-Balancing Cleansing Towelettes will also be available on sephora.com. Launched in 2015 by five women who shared a common passion for soccer, Sweat Cosmetics initially aimed at creating beauty products for athletes. Bigger-than-expected demand, however, prompted the company to expand its focus to include active women for its target market.
Rachel Brown, "Sweat Cosmetics Offers Beauty Products for Fitness Buffs at Sephora.com", Women’s Wear Daily, July 30, 2016, © Fairchild Fashion Media
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