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Misleading Sensodyne And Alpecin Ads Banned – U.K. Watchdog

March 28, 2018: 12:00 AM EST
The U.K.’s Advertising Standards Authority (ASA) has banned Sensodyne True White toothpaste and Alpecin Caffeine C1 adverts, following a review revealing that the claims made were misleading. Colgate Palmolive initially lodged a complaint against Sensodyne, prompting producer GlaxoSmithKline to present supporting studies. The ASA found no evidence to support the claim that Sensodyne True White was more whitening than standard toothpaste that did not make a whitening claim. Similarly, evidence provided to support Alpecin’s claim as a hair loss-reducing shampoo, by manufacturers Dr. Kurt Wolff., was rejected. [Image Credit: © GSK group of companies or its licensor]
Sean Poulter , "Misleading adverts for ‘whitening’ toothpaste and a shampoo which boasted of beating hair loss have been banned", Mail Online, March 28, 2018, © Associated Newspapers Ltd
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