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Market For Men's Sunscreen In India Shows Strong Growth

April 14, 2016: 12:00 AM EST
India’s market for sun care products for men is growing fast, according to brands and market observers. Personal care brands, including Garnier, L’Oreal, and Nivea, are launching sunscreens for men in the mass market, while Clinique for Men, Laneige Homme, and Kiehl’s are focusing on the high-end market. Men’s sun care is growing, driven by recent extreme summers, according to Euromonitor International. Forecast to expand with a CAGR of 11 percent, India’s male grooming market will reach Rs 5,300 crore by end of 2016.
Simon Pitman, "'Men-only' sunscreens marketed in India", Cosmetics Design , April 14, 2016, © William Reed Business Media SAS
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