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Lynx Launches Grooming Products Designed For Adult Men

July 25, 2016: 12:00 AM EST
Unilever UK launched a more premium lineup of male grooming products, including body sprays and shower gels. Designed in collaboration with Anne Gottlieb, the range includes Urban, Adrenaline, and Signature. Recently added to the range are the Daily Fragrances, aftershaves that also moonlight as body sprays. Simultaneous with the changes in the product line is the launch of a new way the brand is pushing the products. Instead of ads featuring bikini-clad women, the fragrance line is now represented by American albino model Shaun Ross.
Nick Carvell, "Lynx is back to dominate your grown-up grooming regime", GQ Magazine, July 25, 2016, © Conde Nast UK
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