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Lush Relies On Word-Of-Mouth Marketing To Fuel Growth

June 15, 2016: 12:00 AM EST
Lush Cosmetics does not advertise on traditional media but instead relies on word-of-mouth marketing. In order to grow into a large beauty retail company, Lush Cosmetics has implemented a content strategy using non-traditional methods using brand values and identity, reinforced by the company's dedication to its ethical principles, such as minimal packaging and protests against animal testing. Also, the company is known for its unique and interesting copywriting, using flowery and humorous language to describe its products.
Nikki Gilliland, "How Lush Cosmetics uses word-of-mouth marketing", Econsultancy, June 15, 2016, © Econsultancy.com Limited
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