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L'Oreal Paris Opens First Boutique In France

October 20, 2016: 12:00 AM EST
L’Oreal Paris opened its first boutique in France during the 2016 Paris Fashion Week. Located under a trompe l’oeil Eiffel Tower, the L’Oreal Makeup Designer/Paris boutique features more than 600 products, 150 of which are store exclusives. Also, every month, the store will highlight a limited-edition makeup collection from makeup designer Karim Rahman. Consumers can test the products and virtually try them using the Makeup Genius augmented reality app.
"L'Oreal Paris introduces its First Boutique", L'Oreal , October 20, 2016, © L’Oréal
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