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L'Oreal Paris Launches Interactive Outdoor Campaign For L'Oreal Paris SUV Mist

June 20, 2016: 12:00 AM EST
L’Oreal Paris Singapore launched an interactive outdoor advertising featuring brand ambassador and local celebrity Rui En to promote the relaunch of the L’Oreal Paris UV Mist. Created in partnership with Mediacorp OOH Media, the “Have Fun in the Sun with Rui En” campaign includes a six-sheet outdoor panel at the bus stop in front of Midpoint Orchard. When the panel detects people nearby, the interactive poster is activated with Rui En appearing and promoting the product.
Vivienne Tay, "L’Oreal Paris Singapore employs star power", Marketing-Interactive.com, June 20, 2016, © Marketing-Interactive.com. Lighthouse Independent Media Pte Ltd.
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