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L'Oreal Paris Launches Campaign Promoting Casting Creme Gloss Hair Coloring Products In India

September 15, 2016: 12:00 AM EST
L'Oreal Paris launched a marketing campaign for its Casting Creme Gloss range of hair coloring products in India. With actress Sonam Kapoor as brand spokesperson, the campaign encourages women to be adventurous and try coloring their hair. McCann Erickson (India) created the campaign.
"We Want to Motivate Women to Discover the Sheer Joy of Colouring Hair: Raagjeet Garg, L'Oreal Paris", AdAge India , September 15, 2016, © Times Internet Limited
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